SFX Acquires 80 Percent of Mojo Works, Leading Dutch Event Promoter

News   SFX Acquires 80 Percent of Mojo Works, Leading Dutch Event Promoter SFX Entertainment has announced another major acquisition, the Dutch firm Mojo Works, which is described as a "leading promoter and producer of live entertainment in the Netherlands."

SFX Entertainment has announced another major acquisition, the Dutch firm Mojo Works, which is described as a "leading promoter and producer of live entertainment in the Netherlands."

Mojo Works has been the largest music promoter and event organizer in the Netherlands for more than three decades. Mojo Works' core business includes promoting and producing local and international touring acts and events comprises, as well as large open air music festivals in the Netherlands.

SFX Entertainment, said to be the world's largest diversified promoter, producer and venue operator for live entertainment, operates an integrated franchise of these events locally, regionally and nationally. Among its holding are several Broadway theatres and productions, including the Ford Center in New York and several former Livent properties.

Some of the high profile events in the Mojo portfolio are the North Sea Jazz Festival, Pinkpop Festival, Lowlands Festival, and the Dynamo Music Festival.

According to an SFX statement, Mojo also runs a large event security company in the Netherlands and manufactures security barriers to promoters, municipalities and sporting events worldwide. Mojo Works' headquarters remain in Delft, Netherlands, and senior management, including Leon Ramakers, continue under long-term employment agreements.

"Leon Ramakers is one of the most successful and influential European event promoters and he brings to SFX his well recognized skills and relationships," said Robert F.X. Sillerman, SFX's executive chairman. "Together with Barry Clayman, Tim Parsons and Thomas Johansson, SFX now has a strong core of expertise in European event promotion."

Ramakers, said "The live music industry is about the last industry that, until recently, was run by individual entrepreneurs. It was inevitable that a global consolidation was going to take place and it is obvious we have chosen to associate with the strongest partner."

-- By Murdoch McBride