The 2000-2001 theatre season kicks off on Sunday, Sept. 9, with the tenth annual "Broadway on Broadway" concert in Times Square. As many as 50,000 people are expected to attend this preview of new shows and celebration of currently-running musicals.
Theatre's increasingly sophisticated profile will be boosted by coverage of the gala by local television station WNBC. Last year, NBC broadcast the event live and scored a 3.0 rating/8 share, meaning some 508,000 New York viewers saw the annual Times Square preview.
This year, NBC will tape the event and show a one-hour highlights reel on Monday night, Sept. 10, 7-8 PM (EST), to be broadcast in New York and on various national station affiliates.
As for the show itself, details have yet to emerge, but a Rubenstein Communications, Inc. release promises that "almost every musical" on Broadway will be represented, including The Producers, 42nd Street, The Full Monty, Les Miz, Chicago, Annie Get Your Gun, Rent, Blast, Kiss Me, Kate; The Music Man, The Rocky Horror Show and The Phantom of the Opera. Upcoming tuners, including Mamma Mia! and, yes, Urinetown, are also being considered for showcase time. The Sept. 9 event is produced by the Times Square Business Improvement District and sponosred by the League of American Theatres and Producers.
Tunes showcased at last year's "Broadway on Broadway" concert included:
• Cheryl Ladd and Patrick Cassidy
“Anything You Can Do...” from Annie Get Your Gun
• Lea Thompson
“Cabaret” from Cabaret
• Jasmine Guy and Charlotte D’Amboise
“My Own Best Friend” from Chicago
• Claudia Shear, Bob Stillman and Tom Riis Farrell
“Dirty Blonde” from Dirty Blonde
•Shannon Lewis, Ken Alan, and Byron Easley
“I Gotcha” from Fosse
“This is the Moment” from Jekyll & Hyde
• J. Mark McVey
“Bring Him Home” from Les Misérables
•Melinda Chua and Michael Flanigan
“Last Night of the World” from Miss Saigon
• Howard McGillin
“The Music of the Night” from The Phantom Of The Opera
• Trey Ellett and Manley Pope
“What You Own” from RENT
• Margaret Motsage, Brian Kennedy and chorus
“Endless Journey” from Riverdance
• Paige Price and Orfeh
“Nights on Broadway” from Saturday Night Fever
• Ann Hampton Callaway
“Blues in the Night” from Swing!
For information on call The Broadway Line at (888) BROADWAY or visit the Times Square Visitors Center at 1560 Broadway between 46 & 47 Streets.
— By David Lefkowitz and Murdoch McBride