On Nov. 13, New York's MIX-105 FM (105.1 on the dial), generally a light-urban-contemporary music station, began airing showtunes -- and played them for the rest of the day.
Asked if this would be a permanent format change, Vice President and General Manager Mark Bench told Playbill On-Line, "This is not indefinite," which proved to be the case when, by the following morning, the station -- now renamed "the Buzz" -- was playing Counting Crows and Hootie & The Blowfish."
Why the 1-day gimmick? Bench told the New York Post, "Yesterday, the curtain went up on the biggest new show on Broadway."
Asked about the showtunes day, Bench told Playbill On-Line that phones at the station were ringing off the hook, though the majority of calls weren't positive since, "our listeners are used to a different kind of music. But I tell people, 'don't you love this music? I love this music!'" Apparently not enough to program the station.
-- By David Lefkowitz