Spring Awakening YouTube Campaign Gets Nommed

PlayBlog   Spring Awakening YouTube Campaign Gets Nommed
 
The marketing campaign for the national tour of the Tony Award-winning indie-rock musical Spring Awakening has been nominated for the Third Annual Open Web Awards.

Mashable, a blog which focuses on web and social media news, has nominated the "Totally Trucked" online marketing campaign (seen on YouTube) for the second year in a row. Since its launch in 2008, the YouTube channel has grown to include over 150 videos created by Spring Awakening cast members and fans of the show. "Totally Trucked" documents the journey of the Duncan Sheik-Steven Sater musical as it continues to play to cities across the U.S.

Based on the 1891 play by Frank Wedekind, Spring Awakening features direction by Michael Mayer, choreography by Bill T. Jones, book and lyrics by Steven Sater and a score by Duncan Sheik.

Check out the "Totally Trucked" YouTube channel. You can vote for Spring Awakening in the Open Web Awards here.

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