Ben West, who directed and adapted the streamlined production of How Now, Dow Jones for the Fringe last summer, will also revise and stage a condensed production of Platinum. West serves as artistic director of UnsungMusicalsCo. Inc., which will produce the Fringe run.
Tony Award nominee Liz Larsen (The Most Happy Fella, A New Brain) and Sarah Litzsinger (Beauty and the Beast, Amour) will star as Lila Halliday and Crystal Mason, respectively. Alexis Smith and Lisa Mordente originated the roles on Broadway.
Additional casting and dates of production will be announced shortly. Rommy Sandhu will choreograph with musical direction by Fran Minarik. Platinum has a book by Will Holt and Bruce Vilanch, with music by Gary William Friedman and lyrics by Holt.
The Fringe production, which will be presented as a one-act, will boast two new songs, "This One's for Me" and "Moments." A cast of five (down from the original 13) will inhabit the latest version that has excised four songs and eliminated eight characters.
According to UnsungMusicalsCo: "An electrifying story of ambition and survival, Platinum follows Lila Halliday (Larsen), a dazzling Hollywood legend trying to make a comeback in the explosive music industry of the 1970s. Determined to reignite her career, she turns to rock star Dan Riley and finds herself falling for him as they both fight to stay in the game." "Platinum is an extraordinary project on which I began working four years ago," West said in a statement. "In addition to focusing the story, we have redefined the musical language of the show by eliminating four songs and adding two new numbers, one which was cut prior to and another which was written after the original run. The time has also shifted to 1976, the year in which the recording industry began issuing platinum certifications. With its unique concept and its exhilarating original material, I am thrilled to be further developing this project as part of the New York International Fringe Festival and look forward to returning Platinum to the stage."
Platinum ran only 33 performances on Broadway at the Mark Hellinger Theatre in 1978. The musical garnered Tony Award nominations for Smith and her co-star Richard Cox. The musical was revived Off-Broadway in 1983, reverting back to its original title Sunset, and ran for 14 performances.
Holt and Friedman are also the writers of the Tony Award-nominated musical The Me Nobody Knows.