The cable channel, part of NBC Universal's lineup, will be Spider-Man's lead media partner for "television and Internet commercials, promotions and contests," according to the Times. Syfy, whose programs include "Stargate Universe" and "Ghost Hunters," is available in 95 million households; those two shows are viewed by about 2 million people.
Syfy will air Spider-Man commercials, teasers, on-air promotions and will also offer tickets for the Julie Taymor production as prizes for some of the network's contest. There is no cash payment involved.
Blake Callaway, Syfy's senior vice president for brand and strategic marketing, told the New York paper, "It will also be a great way for us to entertain advertising clients and hold events related to the musical, and also associate Syfy with one of the great newly imagined properties on Broadway."
The eagerly awaited production will now begin previews Nov. 28 at the Foxwoods Theatre. Opening night is Jan. 11, 2011.
Spider-Man Turn Off the Dark features a book by Julie Taymor and Glen Berger, and new music and lyrics by Bono and The Edge. The musical had originally been announced to arrive during the 2009 season, but was postponed due to financing. Producers are Michael Cohl, Jeremiah J. Harris, Hello Entertainment/David Garfinkle, Sony Pictures Entertainment, and Land Line Productions, by association with Marvel Entertainment.