The presentation will be followed by a performance of the new musical, which is currently scheduled to officially open on Broadway March 15.
Upfront is a meeting hosted by TV network executives at the beginning of important advertising sales periods. They are usually attended by the press and major advertisers.
About the partnership, Syfy president Dave Howe told the industry paper, "I think they approached us...They wanted a partner who was going to be committed and excited and it was a no-brainer for us. It's one of the biggest sci-fi franchises of all time, and it's incredibly popular."
The cable channel, part of NBC Universal's lineup, is Spider-Man's lead media partner for "television and Internet commercials, promotions and contests," according to a previous article in the New York Times. Syfy, whose programs include "Stargate Universe" and "Ghost Hunters," is available in 95 million households; those two shows are viewed by about 2 million people.
Syfy will air Spider-Man commercials, teasers, on-air promotions and will also offer tickets for the Julie Taymor production as prizes for some of the network's contest. There is no cash payment involved. Spider-Man Turn Off the Dark features a book by Julie Taymor and Glen Berger, and new music and lyrics by Bono and The Edge. The musical had originally been announced to arrive during the 2009 season, but was postponed due to financing.