The League of American Theatres and Producers announced that the second round of A Season of Savings — the Broadway promotion campaign initiated in January 2002 to help the New York economy following the Sept. 11 World Trade Center attacks — is about to begin.
Designed to stimulate New York's economy by attracting tourists and theatregoers to Broadway, city restaurants and other leisure attractions, the initial A Season of Savings resulted in the sale of more than 78,000 theatre tickets. The second phase of the program kicks off Aug. 25 when over 1.7 A Season of Savings Playbills, featuring discount coupons for Broadway shows, NYC-area restaurants and other attractions, will be inserted into a host of metropolitan-area newspapers: Long Island Newsday, The New York Times, Journal News, The Bergen Record and others.
The coupon booklets will also be available at the Times Square Visitor Center and the NYC & Company Information Center; copies may also be obtained by calling 1-800-I-Love-NY or by logging on to www.IloveNYTheater.com.
Twenty Broadway shows — including Cabaret, Chicago, Beauty and the Beast, Aida, Flower Drum Song, 42nd Street, Frankie and Johnny in the Clair de Lune, I'm Not Rappaport, Into the Woods, Les Misérables, Metamorphoses, Noises Off, Oklahoma!, Proof, Rent, Say Goodnight Gracie, The Boys from Syracuse, The Graduate, The Phantom of the Opera and The Tale of the Allergist's Wife — will take part in the fall of 2002 A Season of Savings, which allows for advance ticket sales from Aug. 26 through Oct. 13.
For more information about this special event, go to www.IloveNYTheater.com. —By Andrew Gans