Farewell to Fred Golden, theatre advertising maven and winner of a 1988 Lifetime Service to the Theatre Tony Award. Golden died July 3 at age 83. The funeral will be held July 7 at noon at NY's Riverside Memorial Chapel (180 West 76th St), with a memorial service to follow at a later date. According to spokesperson Susan L. Schulman, Golden began his career in 1931 at the Blaine-Thompson Company, where he rose to co-ownership. From 1978-84 he was with Ash/LeDonne and then formed The Golden Group as part of Diener/Hauser/Bates. By the time he retired in 1994, Golden had handled advertising for more than 1,000 Broadway shows, including Hello, Dolly!, Mr. Roberts, Gypsy and Kiss Me Kate. Variety dubbed him "the dean of theatrical advertising," and Sardi's theatrical restaurant honored him with a caricature on its restaurant wall, one of the few accorded to non-actors.

-- By David Lefkowitz