Theatre Community Rallies Against Wells Fargo Advertisements

News   Theatre Community Rallies Against Wells Fargo Advertisements
 
The banking company’s new campaign implies that a career in the arts is not as valuable as one in the sciences.
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Cynthia Erivo Monica Simoes

A new advertising campaign from Wells Fargo, an American banking and financial services company, has prompted outrage from the theatre community. The ads imply that it is more valuable for young people to pursue a career in the sciences rather than the arts.

A Wells Fargo brochure depicts a young man in a science lab. “An actor yesterday. A botanist today. Let’s get them ready for tomorrow,” reads the accompanying text. Another, depicting a young woman in a lab, reads: “A ballerina yesterday. An engineer today.”

Among those to express their disappointment and frustration at the campaign on September 3 were Alex Brightman, Ann Harada, Cynthia Erivo, Heather Headley and Benj Pasek—who took to Twitter to call out the company directly. “Apparently @WellsFargo doesn’t think that an actor or ballerina require any work at all. Shame!” read Erivo’s tweet.

Read some of the responses from the theatre community below:

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