London Hamilton Announces Ticket Sale Date

News   London Hamilton Announces Ticket Sale Date
 
A paperless ticket system is being introduced to curb third party re-selling
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Hamilton Joan Marcus

The first release of tickets for the West End incarnation of Hamilton are to go on sale, with priority sale to those who pre-registered interest, starting January 16. General sale tickets go on sale January 30.

The initial booking period includes reduced price preview performances from November 21 at the Victoria Palace Theatre, as well as performances after its official December 7 opening, through June 30. 2018.

In order to what the press information refers to as helping to protect theatre patrons from third-party profiteering, a new paperless ticket system is being pioneered for the show.

According to press information, no physical tickets will be issued in advance. Upon arrival at the theatre on the day of the performance, patrons will be asked to swipe the payment card they used to originally purchase their tickets to gain admission into the theatre. Patrons wishing to pay by cash can only do so once the Box Office at the Victoria Palace Theatre reopens in the fall. Additional security measures to prevent profiteering of tickets purchased by cash customers will also be in place.

In a press statement, the show's London co-producer Cameron Mackintosh, who also owns the Victoria Palace Theatre, has stated, "My theatre company Delfont Mackintosh Theatres will be operating a new paperless ticketing system, a first for the West End, powered by Ticketmaster. By not issuing physical tickets in advance, we aim to dramatically reduce the ability to resell seats at a hugely inflated price on secondary ticketing websites. To give the widest possible audience the chance to see Lin-Manuel Miranda’s brilliant musical, Jeffrey Seller, the original American producer and I have designated 295 seats per performance to be £37.50 or less and the public will also have the opportunity to purchase a limited number of tickets both on the day or a week in advance through our daily and weekly lotteries for as little as £20. Excluding Premium tickets, our top price theatre ticket will be an all inclusive £89.50. No additional charges will be permitted."

Jeffrey Seller added, "Hamilton is for everybody. I am gratified that our partner Cameron Mackintosh is working tirelessly with his team to ensure accessibility for all audiences."

Andrew Parsons, Managing Director, Ticketmaster UK, comments, "The producers have been very clear that they want all Hamilton tickets to get directly into the hands of real theatre fans, not touts [scalpers], and we are incredibly excited that our proven Paperless technology will play a pivotal part in making this happen."

Hamilton is produced in London by Jeffrey Seller, Sander Jacobs, Jill Furman, The Public Theater and Cameron Mackintosh.

For full ticketing information, visit hamiltonthemusical.co.uk.

(Updated January 12, 2017)

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