Originally premiered at the New York Musical Theatre Festival in 2004, it subsequently ran at Off-Broadway's Vineyard Theatre in 2006 before landing at Broadway's Lyceum Theatre in 2008, where it was Tony-nominated for Best Book of a Musical. It was previously rumoured to be coming to the West End's Duchess Theatre, but that production fell through.

The Landor's production will be directed by artistic director Robert McWhir, with musical direction by Michael Webborn.

In the show, "two friends Hunter and Jeff decide to create a new musical for the inaugural New York Musical Theatre Festival. With a three week deadline looming but nothing to lose, they decide to try to create the show of their dreams, but soon realize that their mad dash to put pen to paper is infinitely more entertaining than the show they are writing. Their struggle to write a hit becomes the subject of the show, and so [title of show] is born, taking its name from the ominous space on the festival's application form. Chronicling its own creation and the real life story of Hunter and Jeff's journey to seeing their musical produced, [title of show] is a love letter to musical theatre, following your dreams, and daring to believe that you can actually get paid to do what you love."

Casting is still to be announced.

To book tickets, contact the box office on 020 7737 7276 or visit www.landortheatre.co.uk for more details.