Tony Awards Help Winners at the Box Office
While drawing the lowest TV ratings of any Tony Awards broadcast, the June 2 ceremony provided a big boost in the weekly box office take among winners, with several of the top award-winners going SRO.
What's unusual this year is the zap that most of the non-winners felt last week -- with one big exception.
According to figures provided by the League of American Theatres and Producers, Best Musical Rent, Best Play Master Class, Best Play Revival A Delicate Balance and multiple-winner Bring in 'Da Noise, Bring in 'Da Funk rocketed into the sold-out (or very nearly so) category.
Best Revival of a Musical The King and I didn't sell out, but rose slightly. Tony host Nathan Lane won the Best Actor in a Musical Tony for A Funny Thing Happened on the Way to the Forum; his show gained significantly, but remained under 90 percent of capacity. Declines were posted by An Ideal Husband, Buried Child, the latter of which posted its closing notice for June 30.
Big also bucked the trend, rising about 6 percent despite being shut out of the Tonys. Despite at UPI report that the show was considering closing this summer, a production spokesman called Playbill On-Line to insist that no such closing is being contemplated.
Dollar-wise, the Vic/Vic box office take rose $113,903 last week to $776,041. The King and I rose $72,578 to $554,423. Forum rose $59,241 to $658,588.Noise/Funk rose $36,317 to $408,313. Delicate Balance rose $29,321 to $277,341.
Differences in sell-out levels are caused by differences in ticket prices and in the number of seats in a given theatre.
Two older shows also seem to have been affected by the Tonys, though in opposite ways. Sunset Boulevard shot up $74,860 to $604,695, which is still under 70 percent of capacity. Show Boat plummeted $94,939 to $491,854, which is still 74 percent of capacity.
Shows reporting in excess of 100 percent capacity (i.e. standing room only) were A Delicate Balance, Rent and Phantom of the Opera. Bring in 'Da Noise, Bring in 'Da Funk and Master Class reported selling more than 99 percent of their tickets. Victor/Victoria, the King and I and Les Miserables reported selling more than 93 percent.