Urban Cowboy and Life x 3 Both Set to Open on Broadway March 27

News   Urban Cowboy and Life x 3 Both Set to Open on Broadway March 27
Harking back to the early days of Broadway, March 27, 2003, will mark the opening nights of two new Broadway shows. Both the new musical Urban Cowboy and the new play Life x 3 look to bring The Great White Way double the attention as they perform their first official performances on the date.

The double opening was a more common occurrence in the '20s, '30s and '40s. In recent years, however, shows would log in their scheduled openings with League of American Theaters and Producers so that no two shows would share a date. The coveted Thursday night opening became commonplace as it allowed for optimum media coverage the following day.

The new Yasmina Reza play, Life x 3 which will reside in the Circle in the Square, is said to have posted first, however without the theatre — a spokesperson cited they were waiting for the Circle's current tenant Metamorphoses to announce its closing. Previews begin for the play starring Helen Hunt and John Turturro March 11.

However, the movie-turned-musical Urban Cowboy had posted its opening date with the Broadhurst Theatre before plans for Life x 3 were announced. Production spokesperson Pete Sanders told Playbill On-Line the show had booked March 20 in December 2002, but when the Into The Woods load-out looked to take longer than expected, they immediately rescheduled and announced for March 27 in January. Previews begin for the new tuner Feb. 27.

The League was said to have left the decision up to the two shows. Neither camp decided to change.

As the 2002-2003 season winds down and the Tony Award eligibility cut-off date of May 7 nears, producers are cramming their productions into the Broadway schedule. Every Thursday from March 27 to the end of the current season—with the exception of April 17—has been spoken for. Set to open in the coming months are:



  • Take Me Out (Feb. 27 at the Walter Kerr)


  • Vincent in Brixton (March 6 at the John Golden Theatre)


  • The Play What I Wrote (March 30 at the Lyceum Theatre)


  • A Year With Frog and Toad (April 2 at the Cort Theatre)


  • A Day in the Death of Joe Egg (April 3 at the American Airlines Theatre)


  • Nine (April 10 at the Eugene O'Neill Theatre)


  • The Miracle Worker (April 24 at the Music Box Theatre)


  • Enchanted April (April 29 at the Ethel Barrymore Theatre)


  • Gypsy (May 1 at the Shubert Theatre)


  • The Look of Love (May 4 at the Brooks Atkinson Theatre)


  • Long Day's Journey Into Night (May 6 at the Plymouth Theatre)  

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