Cairl will manage the New York office of Allied Live, "overseeing the account services team," and manage "strategic planning and development of advertising and promotional plans for all clients within the eastern division." Allied Live services Broadway shows, national tours, performing arts venues and others with advertising, strategic marketing partnerships, industry standard promotions, promotional events, grassroots outreach and buzz marketing. As vice president, Cairl will oversee all of these services for the East Coast clients.
Cairl has been with Allied Live since 2007. Prior to working at Allied Live, Cairl worked for Serino Coyne Advertising on accounts including Spamalot, Grey Gardens, The Lion King and the Season of Savings promotion.
Cairl is a graduate of Bennington College with a BA in directing and playwriting. Her current clients include Hair, Mamma Mia!, First Wives Club and The Toxic Avenger.
Allied Live is a partnership between TMG – The Marketing Group and Allied Advertising, Public Relations. With access to 22 offices across the United States and Canada, Allied Live gives clients access to 300 employees, servicing over 100 markets. Some of Allied Live's current Broadway and Off-Broadway clients include Billy Elliot, Mamma Mia!, Hair, The Toxic Avenger and the national tours of Rent, Spring Awakening, Legally Blonde, Mamma Mia! Avenue Q, Stomp, In the Heights, August: Osage County, Million Dollar Quartet as well as Cirque du Soleil, Walking With Dinosaurs – The Live Experience and Feld Entertainment.