Secondly, the orchestra will shortly move into a new and larger home at the Sandler Center for the Performing Arts, where its first concert is scheduled for November 18. It needs to attract a bigger audience and thus also requires a beefed-up marketing campaign.

According to the Virginian-Pilot, the orchestra hired a consultant and brainstormed a list of hundreds of possible names. The result was Symphonicity, with a fermata over the first "i." In print, the name will always be accompanied by a six-word subtitle, "The Symphony Orchestra of Virginia Beach," until people get accustomed to the new name.

The newspaper report points out that Symphonicity sounds a lot like "Synchronicity," the 1983 album and song by The Police, which is the first thing Robin MacPherson, senior art director at HCD Advertising & Public Relations, thought of when she saw the new name.

"It's a $50 word, that's for sure," Dan Downing, executive vice president at HCD, told the paper. "But it's something that you see it, you don't forget it."