The new initiative is called 'Building Audiences for Sustainability' and will support roughly 25 performing arts organizations as they develop new audience-building programs to grow engagement while maintaining artistic vision.
The organizations to be chosen must be deemed exemplary in the fields of dance, music, opera, theater or the multidisciplinary arts.
The participating organizations will be selected and announced in February 2015. In addition to receiving grant support these organizations will receive assistance in research, data and organizational development - designed to help them understand their impact on existing and prospective audiences.
According to press notes, "Building Audiences for Sustainability expands previous efforts by studying the effects of these programs on an organization’s overall financial stability. The Wallace Foundation will study the results of these programs and share throughout the field so that other arts organizations can benefit from the findings, thus expanding the impact of Wallace’s funding beyond the core grantees."
The Wallace foundation also hosted a live-streaming discussion Oct. 1 with arts leaders from The Signature Theatre, Alvin Ailey Dance Theatre, the NEA and the Seattle Opera; to view the entire conversation visit ThrivingArts.org. For more information visit WallaceFoundation.org.