The program is aimed at developing practical insights into how arts organizations, across theatre, dance, opera and multidisciplinary practices, can successfully widen their audiences. The companies will design and implement their own programs to attract new and diverse audiences, including ethnic groups and younger audiences. The full list of arts organisations selected included: ASU Gammage, Ballet Austin, Baltimore Symphony Orchestra, Cal Performances, Contemporary Arts Center of New Orleans, Denver Center Theatre Company, La Jolla Playhouse, Los Angeles Philharmonic, Lyric Opera of Chicago, Oakland East Bay Symphony, Opera Philadelphia, Opera Theatre of St. Louis, Pacific Northwest Ballet, The Pasadena Playhouse, Portland Center Stage, San Francisco Performances, Seattle Opera, Seattle Symphony Orchestra, Steppenwolf Theatre Company, University Musical Society of Ann Arbor, Victory Gardens Theater and World Music/CRASHarts in Boston.
These listed institutions will receive financial and technical support to develop and learn from their audience-building work. According to the Wallace Foundation, strategies will include "commissioning new art that would resonate with particular groups, involving target audience members in the creation and selection of works to be performed, creating events that allow audience members to gather and learn more about the art, and staging works in non-traditional venues that are more easily accessible to the target audience."
For more information visit wallacefoundation.org.