Want To Know What It’s Like to Work in Marketing on Broadway?

Outside the Theatre   Want To Know What It’s Like to Work in Marketing on Broadway? The theatre lovers and real-life partners work on some of the best shows on Broadway. They talk jobs, relationships and the Tonys.
Christopher Lueck and Amanda Pekoe
Christopher Lueck and Amanda Pekoe Monica Simoes
Christopher Lueck and Amanda Pekoe
Christopher Lueck and Amanda Pekoe Monica Simoes

Who: Amanda Pekoe and Christopher Lueck
Stopped: Outside the Belasco Theatre on 44th Street

You two look so adorable! Are you on a date tonight?
Christopher: No.
Amanda Pekoe: We work in the area. I own a theatrical marketing company called The Pekoe Group. Right now we're working on Eclipsed and a bunch of Off-Broadway shows.
Christopher Lueck: She’s the boss.

How did you get into theatre marketing?
AP: I started off as an actress. I used to see people running around in the theatre looking really excited and stressed out and I thought: that could be interesting for me! I got into marketing, got my masters degree and I’ve been doing it ever since. I love it.
CL: I got into it as a creative. I was really excited by the possibility of connecting people with projects that would move them. It’s an exciting opportunity to take a piece that is so creative and come up with a story and other creative pieces surrounding it.

What’s the best thing about it?
AP: Everything. Getting to work on incredible projects and helping to connect audiences with those shows. Also getting to see amazing, quality productions.

Did you the two of you meet at work?
AP: We met in college.

So that means you’ve been together how long…
AP: 16 years.

How is it working with your partner?
CL: It’s pretty amazing. It’s really great; we were just talking about it actually. It’s an opportunity to explore so many other facets of what it means to have a partner in life. It opened up a whole new set of things that I don’t know we would have necessarily uncovered just living together.
AP: Also finding ways of supporting each other in the creative process.

What is the secret to your long-lasting relationship?
AP: Laughing with each other. Not taking anything too seriously. If you get temporarily frustrated, being able to move on really quickly and getting to what’s the most important: each other and the work we believe in.
CL: I think moving on is really important. Neither of us are the person that we were when we met, and the expectation of someone not changing is a little ridiculous, but I think a lot of people hold on to that. So, letting go and allowing for yourself and each other to grow is probably the most important.

How are you planning on celebrating the Tony Awards?
AP: We’ll be there! We go every year with a group from our office. We’ll be supporting everyone but especially Eclipsed; we’re really excited about their Tony nominations. Very well-deserved.

What are the best shows you've seen this season?
AP: Eclipsed is such a beautifully crafted piece, not only the writing but the entire production. My other favorite this season has been Shuffle Along.
CL: Eclipsed; I really enjoyed School of Rock and Bright Star; as well as Turn Me Loose Off-Broadway.