Garner, 43, was confronted by NYPD officers after allegedly selling bootleg cigarettes in the Tompkinsville section of Staten Island, according to the Daily News.
A YouTube video, captured by cell phone, shows officer Daniel Pantaleo taking Garner to the ground and Garner repeatedly pleading, "I can't breathe."
WalkRunFly, founded by Motown actor Brandon Victor Dixon and choreographer Warren Adams, organized a call to action July 29 at 5:30 PM in Times Square.
The company, in partnership with MSNBC's thegrio, shot a flashmob video featuring Daniel J. Watts (Motown, After Midnight, Ghost, Memphis) performing a spoken-word piece in front of a group of over 100 Broadway performers humming a melody.