The Society of London Theatres, who manage the awards, previously offered Audience Award for Most Popular Show in 2002, when it was won by The Phantom of the Opera. The award is for shows which opened prior to Jan. 1, 2009, and ran throughout the year. There are 20 eligible productions: Blood Brothers, Hairspray, Jersey Boys, Mamma Mia!, La Cage Aux Folles, War Horse, Les Misérables, The 39 Steps, Dirty Dancing - The Classic Story On Stage, The Woman in Black, The Mousetrap, Avenue Q, Grease, Stomp, Billy Elliot - The Musical, The Phantom of the Opera, Wicked, The Lion King, Chicago and We Will Rock You.
Votes for the shortlist are being accepted up to 12 noon (British time) on Feb. 1. Then, once the shortlist has been announced in early February, voters will be able to return to choose from it to pick their favorite show. Everyone who votes will be entered into a prize draw to win a pair of tickets for the Laurence Olivier Awards ceremony on March 21.
To vote, visit http://www.officiallondontheatre.co.uk/olivier_awards/vote.