On August 9, Ticketmaster and Bruce Springsteen announced the use of a new system to prevent scalper bots from buying tickets to Springsteen on Broadway that would otherwise be purchased by fans interested in attending. The program, titled #VerifiedFan, is intended to protect and assist individual ticket buyers for participating events, and those events currently now include three Broadway shows: Hamilton, the fall’s Springsteen on Broadway, and the spring’s Harry Potter and the Cursed Child. (Note: Hamilton is only using #VerifiedFan for pre-sale tickets. General ticket sales will proceed as usual.)
If you are interested in purchasing a ticket to one of these shows, you must become a #VerifiedFan via Ticketmaster.
According to Ticketmaster’s website, the technology “analyzes every registrant to make sure they are real people interested in going to the show.” The #VerifiedFan purchase process includes multiple steps and multiple key dates. For a full breakdown of FAQs about #VerifiedFan from Ticketmaster click here, but these are the basic steps:
1. Register as a #VerifiedFan
The first step is to apply (or register) to become a #VerifiedFan on Ticketmaster. You must register for each “event” individually. (In this case an event is a show.) If you are interested in purchasing tickets for Hamilton AND Springsteen on Broadway, you must register to become a #VerifiedFan for BOTH. Registration is not rolling—meaning you cannot register any time you wish. Shows will have a “registration open” date and a subsequent closing date.
As of publication (September 6), registration for Hamilton pre-sale and Springsteen on Broadway is closed. Registration for Harry Potter and the Cursed Child opens October 1 at 11AM EDT.
You can find registration links here.
Once you submit your registration, you will receive a confirmation email. This email is ONLY a confirmation of receiving your request to become a #VerifiedFan.
2. Receive an Offer Code
Those who registered during the registration window and pass the Ticketmaster analysis will then be randomly selected to receive an offer code from Ticketmaster. (Just because you register and pass analysis does not guarantee receipt of an offer code). The offer code is what you need at checkout to purchase tickets to your desired event. Distribution of codes varies by event, but is generally sent via text message. First, you will receive a link to the purchasing page via text message; then you will receive a text message with your unique offer code to use when the sale opens.
If you do not receive an offer code, you may be put on Standby status. This may happen due to high demand. If you received an email confirmation for registration and did not receive an offer code, you are on Standby. There is no need to re-register.
3. Buy a ticket
Tickets are sold on a first-come first-served basis. This means that, likely, there are more offer codes distributed than there are tickets available, so pay attention to the On Sale date and time. You’ll want to click through your link immediately.
There are limits to the number of tickets available for purchase by a single buyer. This is determined on an event-by-event basis.
If you received an offer code, but there are no tickets left for purchase, you may be put on Standby status. This may happen due to high demand. There is no need to re-register.
Playbill will continue to update as more information is acquired.