SFX Entertainment, which launched SFX Collectibles, a unit of Bill Graham Presents on March 15, has now initiated a sales outreach for its trove of late ‘60s, early ‘70s concert memorabilia.

Selected items from Bill Graham Presents, including "original poster related rock, blues, jazz and soul music memorabilia" have become available for purchase at sfx.com/collectibles (http://sfx.com/collectibles).

SFX also reports that it will run a “personalized merchant auction” site through Yahoo! at http://auctions.yahoo.com. This auction is meant to supplement the online store at the SFX web site and will feature "rare pieces from the Bill Graham Presents Archives."

Banking on the nostalgia music fans may associate with the late ‘60s, an array of music posters, tickets and other items from 1966-1971 will be offered through SFX Collectibles.

Promising a more detailed listing of items for sale on the site in coming weeks, SFX now says it will be selling posters, postcards and tickets associated with Jimi Hendrix, Muddy Waters, Cream, the Who, The Grateful Dead, B.B. King and Miles Davis. -- By Murdoch McBride