The developmental Off-Broadway run, directed by Christopher Carter Sanderson, who will also serve as dramaturg, plans to play one night per week — in a bar setting, in the style of audience-immersed productions such as The Awesome 80s Prom and Tony and Tina's Wedding — to attract bachelor and bachelorette parties.
"I Hope They Serve Beer in Hell" is based on Max's real-life sexcapades and drinking adventures. The book has landed on the New York Times Best Seller List each year from 2006-11. The film of the same name was released in 2009 and stars Matt Czuchry.
The production, aiming for a May or June start date Off-Broadway, will include a cast of five men and five women. Director Sanderson added that the piece would not include any nudity and that a Broadway production would be capitalized at around $6 million.