Set to premiere on July 12 at 5 PM, "First and Loudest: The Marketing of Broadway," will be moderated by Variety theatre reporter Gordon Cox. The panel includes publicist John Barlow, Situation Interactive CEO Damian Bazadona (Mamma Mia!), Serino Coyne CEO Nancy Coyne (Blithe Spirit, Impressionism) and SpotCo CEO Drew Hodges (Rent, Chicago). Barlow, Bazadona, Coyne and Hodges will discuss the details of their profession: the challenges of working on shows that aren't hits (or that they don't like), sustaining buzz and working with producers and creative teams.
The American Theatre Wing's "Working in the Theater" airs on CUNY TV."First and Loudest" will have additional airings July 17, 18 and 19. On July 15 the program will be available for download by visiting AmericanTheatreWing.