Murdoch McBride has joined Playbill On-Line as a new staff writer. McBride has worked as an entertainment journalist for the past 15 years. Just prior to joining Playbill On-line, he was the staff writer at Back Stage, writing theatre news stories.
McBride began his career in Los Angeles, where he reported on the music business for a variety of West Coast trade publications. McBride's freelance work at Music Connection Magazine led to his first staff position as editor of SongTalk for the National Academy of Songwriters. After establishing SongTalk as a leading songwriter's newspaper, he started his own publication, Songwriter's Weekly. In early 1988, he was hired by the American Society of Composers, Authors and Publishers to edit their membership magazine, ASCAP In Action. There, he also designed and launched ASCAP PlayBack.
He returned to freelance work in 1994, working through his own agency, Guerrilla Media.
McBride and his wife, Cia Toscanini (ASCAP's Director of Concert Music Membership), live in Bronxville, NY. They have two sons, Wyatt and Liam.
McBride joins Playbill On-Line editors Robert Simonson and David Lefkowitz and staff writers Kenneth Jones and Christine Ehren.