By Kenneth Jones
25 Jan 2011
|Photo by Beth Kelly|
In a Broadway season that has had two musicals dawn without the benefit of an out-of-town tryout, Frank Wildhorn's Wonderland will have had three public tests before it bows at the Marquis Theatre this spring. That's not counting readings and workshops.
The new musical about a modern-day mom named Alice who goes down the rabbit hole made famous in the 19th-century Lewis Carroll stories finished its third public engagement on Jan. 16, in Tampa. It premiered at Tampa's Straz Center (one of the producers of the show) in late 2009, moved to the Alley Theatre in Houston in early 2010, had a cleanup workshop in the summer and returned to Tampa Jan. 5.
We caught up with Wildhorn — a Tony Award nominee for Best Score, for Civil War, one of his five Broadway musicals — in the final week of the latest Tampa run to talk about Wonderland, pop songs and his passion for music.
I'm curious what you learned from the Tampa 2009 and Houston 2010 runs of Wonderland.
Frank Wildhorn: I'm about the audience. That's all I'm about. I'm the composer who stands in the back and talks to everybody in the audience after the show — and that's who I write for because that's what I am. I feel that they are the teachers, and [if] you play for tens of thousands of people and you talk to a lot of them, you're going to learn what works [and] what doesn't. Is this touching them? Is this not? Is this song landing? Is it not, and why? After you do your own marketing research — for lack of a better phrase — you just keep on learning and you take those lessons.
And of course, as you know, you never write, you just rewrite and rewrite and rewrite and rewrite. So that's kind of where we are. In this particular journey, as opposed to some of my other shows, the way it worked out [was this]: we were a year ago here, and then did rewrites between here and Houston, and then did rewrites from Houston to the workshops in New York that really [were] the key to raising the money for Broadway. Even down here, [we're] learning a little bit more. So by the time we get there, this show will have really been through tens of thousands of people seeing it and responding to it. We're not always allowed to do that. The economics of things sometimes push you along in a different way, but in this particular case, it's been invaluable. Sometimes, you open too quick, as I'm sure you see all the time there. [Laughs.]
I'm kind of a purist. I didn't want to listen to the concept album because I like stuff to hit me cold in the theatre. Can you give me a sense of the musical flavors of Wonderland?
FW: It's my most eclectic score by far. It's also the score that brings me back to my real pop roots…what I used to do for a living in the '80s. [Laughs.] If you're going to go to a place called Wonderland, it's a phantasmagorical place, so you really can set your own rules, and in fact, if you establish that the rules are going to be a rule of eclecticism, and you're consistent with that, you can go anywhere from Latin to jazz, from literally classical to boy-band. You can do all of those things because each of these characters has their own musical identity and musical vocabulary. Again, you can't do that in any other show because you have to be consistent with the musical's vocabulary of the place and time that you're in. But once you go into Fantasyland, that changes.
|photo by Michal Daniel|
It helps you that the starting point is that you've re-imagined Alice as a modern mom. It gives you permission to be contemporary, musically.
FW: Yeah. I came up with this concept when I was running a division of Atlantic Records in the early 2000s. [My former wife] Linda [Eder] and I used to live on 87th and Riverside, and there was an elevator and the elevator was always broken, and I always used to joke that if the elevator worked, it would go down a thousand floors under the apartment and we'd find Wonderland. So it has the freedom of that expression, if you know what I mean.
Your character's not a person from 1870, which would trap you into a period. She's a modern woman, and you can go backward in time and take from all periods…
FW: Absolutely, absolutely.
Literally, the seed of the show came from your elevator comment?
FW: Yeah. I mean, look, I'm a music guy. I come from the world that I come from, and everything for me always starts as a record, always starts as, "What kind of music do I want to do? How do I reinvent myself? What would be a cool record to make?" And so this particular show, the germ of its idea, started back then, and I used to say, "All right. Well, maybe Avril Lavigne could be Alice, and Pink could be The Mad Hatter and Luther Vandross or Stanley Davis would be the Caterpillar and Aretha Franklin would be the Queen of Hearts, Santana would be the Cheshire Cat," and next thing you know is — just by saying those names, whether you use them or not — it starts you in a direction [for] a musical vocabulary. Again, different than other shows [of mine], this show has given me the freedom to do that kind of stuff.