By Steven Suskin
"The Godfather" exploded on the world screen in 1972, breaking records and looking to be the biggest film ever. Only three years later it was eclipsed, money-wise and otherwise-wise, by Steven Spielberg's Jaws [Universal]. This was only Spielberg's second film; the instantaneous success established him as one of the world's leading directors within days.
It is of little moment — watching the 1975 film 35-odd years later — to recount the way it singlehandedly changed the feature film world, but "Jaws" instigated a thorough change. At the time, important movies opened at a handful of theatres in select cities; Radio City Music Hall, for example, was a prime spot. (The "Godfather" opened in just five theatres.) After a number of weeks, it would expand to additional cities, then to additional theatres in the same cities, and eventually widen until you could see it just about anywhere. An occasional film did open in numerous theatres, but these were usually titles that the studio was convinced would quickly die.
Realizing that they had a likely blockbuster on their hands, the producers and the studio wondered why they should make eager ticketbuyers in Boston, Philadelphia, Chicago, Washington, San Francisco (et al) wait months and months before "Jaws" got to Boston, Philadelphia (et al). Why not just open it everywhere, at once? Nobody had done it before, but Universal took the plunge and opened "Jaws" on 464 screens simultaneously. I remember front page coverage, not just about the movie but about the audacious marketing. (Instead of doing separate marketing campaigns spread over months of openings in different cities, "Jaws" was able to do one enormous initial push. Including an unheard-of national television campaign.) The results were jaw-dropping at the time; the Spielberg thriller became the first film to break the $100-million mark in rentals.
05 Aug 2012
![]()

![]()
Cover art for "Jaws"
*
![]() |
| Cover art for "Newsies" |
Also of interest to three stage-related Blu-rays from the Disney family of studios. The current hit Newsies, now wowing crowds at the Nederlander, first saw life as the 1992 film of the same title. Life and near-death, as it was a famously disastrous flop. An after-life on cable and video turned the Alan Menken-Jack Feldman musical into a cult favorite, happily resulting in the present stage version. Here it is on Blu-ray from Disney on one disc, with a handful of bonus features from the old DVD release. Christian Bale, Bill Pullman, Ann-Margret and Robert Duvall star.
Over at the Marquis we have Michael Grandage's revival of Evita, which makes it an interesting time to watch the 1996 film version. Madonna, Antonio Banderas and Jonathan Pryce star. The Blu-ray, from Buena Vista, includes "The Making of 'Evita'" and Madonna's music video of "You Must Love Me."
Finally, Touchstone brings us a Blu-ray pairing of Sister Act (1992) and Sister Act 2: Back in the Habit (1993). Here are the original films, starring Whoopi Goldberg (along with Maggie Smith, among others). For those interested in screen-to-stage adaptations, a comparison of "Sister Act" (on film) and Sister Act: The Musical (at the Broadway, and soon to tour) should prove instructive.
(Steven Suskin is author of the recently released Updated and Expanded Fourth Edition of "Show Tunes" as well as "The Sound of Broadway Music: A Book of Orchestrators and Orchestrations," "Second Act Trouble" and the "Opening Night on Broadway" books. He also pens Playbill.com's Book Shelf and On the Record columns. He can be reached at ssuskin@aol.com.)
*
Visit PlaybillStore.com to check out theatre-related DVDs for sale.


