A producer remarked that the closure of the Apollo's gallery made the production no longer economically viable in that house. Instead, the play has been suspended until it re-opens at the Gielgud Theatre — just down Shaftsbury Avenue from the Apollo — beginning performances June 24, prior to an official re-opening July 9.
But there's some good news for the ill-fated show. It has also been confirmed that the play will open on Broadway in October at the Barrymore Theatre.
The Broadway League released its 16th annual demographics report, "The Demographics of the Broadway Audience 2012-2013," this week. The report is based on data gleaned from audience questionnaires distributed throughout the 2012-13 Broadway season.
This season attracted the highest percentage of theatregoers age 18 to 24 (14 percent, or 1.6 million admissions) in the history of this analysis. The average age of the Broadway attendee was 42.5 years old, which is slightly younger than previous seasons. Women again were the predominant attendees of the theatre (at 68 percent).
Word-of-mouth was the most influential factor in show selection and 41 percent of the respondents said they purchased their tickets online.
Broadway audiences are still primarily Caucasian (78 percent); however, there has been growth in diversity among Broadway theatregoers. Hispanic attendees account for eight percent (accounting for 880,000 admissions) this year.
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