MARQUEE VALUE: Avenue Q Goes on the Campaign Trail at the Golden

By Morgan Allen
12 May 2004

From Top: A poster at the Avenue Q party and two of the new signs outside the Golden Theatre
From Top: A poster at the Avenue Q party and two of the new signs outside the Golden Theatre

Production: Avenue Q, music and lyrics by Robert Lopez and Jeff Marx, book by Jeff Whitty, directed by Jason Moore, starring Tony nominees John Tartaglia and Stephanie D'Abruzzo

Opening Night: July 31, 2003

Venue: The John Golden Theatre, 252 West 45th Street, New York, NY

Advertising Representative: SPOTCo

One day after the announcement of this year's Tony Award nominations, Avenue Q wasted no time beginning its "grassroots" campaign for the Best Musical prize. Holding a private "fund-raising" gala at John's Pizzeria, complete with red, white, and blue ballons with matching promotional buttons ("Don't Suck, Vote Q"), the popular musical adorned the marquee and facade of the Golden Theatre in its new style, adding one more thing to the growing list of items that the musical makes a parody of on a daily basis. In total, Avenue Q garnered 6 nominations.

Photos are by Morgan Allen.


From Top: The Golden Theatre from across 45th Street, seveal of the production's new promotional signs
From Top: The Golden Theatre from across 45th Street, seveal of the production's new promotional signs