Digital Engagement Manager

Digital Engagement Manager

CATEGORY: Administrative

American Conservatory Theater
San Francisco, CA
US

Job Details

DESCRIPTION

STATUS:  Full time/Regular/Exempt
REPORTS TO:      Director of Marketing & Communications                                           

                                   

The Digital Engagement Manager is part of the American Conservatory Theater (A.C.T.) Marketing Department and leads strategic development and execution of digital marketing initiatives across paid, owned and earned channels designed to build brand awareness, audience engagement, audience development and revenue for the organization. Guided by A.C.T.’s brand and goals, the Digital Engagement Manager manages all digital marketing efforts by leveraging the organization’s digital platforms to increase ticket revenue, subscriptions, donations, education and community program efforts, as well as drive traffic to the website and build patron loyalty. A natural collaborator, the Digital Engagement Manager will partner with internal teams and external agencies to ensure alignment with and achievement of A.C.T.’s goals as well as adherence to best practices. A strong project manager, the position oversees programs from inception through execution and reporting, ensuring successful delivery against goals.

 

Job responsibilities include:

 

·         Develop and maintain the structure and design of the A.C.T. website to ensure that the user experience is optimized through navigation, page design/layout, and e-commerce path

·         Work closely with in-house visual design team to create useful high-quality digital materials – images, videos, sound bites, and other assets – per the digital plan and as needed

·         Manage relationships with third-party vendors and consultants to ensure efficient operation and maintenance of A.C.T.’s website, digital advertising and ticketing platform (Tessitura)

·         Support website integration and efficiency of ticketing functionality (Tessitura) 

·         Develop and manage email marketing campaigns for subscriptions, single-tickets and revenue generating goals

·         Manage social media campaign strategy – both paid and organic

·         Ensure clear and cohesive messaging across all of A.C.T.’s digital channels, including web, email, social media and digital advertising campaigns

·         Work closely with digital marketing agency to implement campaigns that support various organizational initiatives driving subscriptions, ticket sales, patron engagement, and report out on results

·         Track and report on website analytics, audience data and digital marketing campaigns in order to measure effectiveness and adjust strategies as needed

·         Monitor A.C.T.’s performance in both paid digital advertising and organic search engine optimization to ensure that all campaigns are performing optimally

·         Manage relationships with stakeholders across multiple departments to prioritize and publish web content

·         Develop and maintain website, email and social media calendars

·         Edit, proofread, review, and write (as needed) fresh content for the A.C.T. website and blog with content producers and Publications manager

·         Actively stay up-to-date on emerging trends in technology and web best practices, including those related specifically to non-profits and the performing arts

·         Other relevant responsibilities and projects as assigned

·         Manage Digital Engagement Marketing Associate

 

Minimum Qualifications

 

·         Bachelor’s degree or equivalent work experience in a related field

·         Experience in email marketing, website content management, and creating content (copy, images, template building) for digital and social media marketing campaigns

·         Knowledge of HTML/CSS, web content management systems, Adobe Creative Suite (Dreamweaver, Photoshop, and InDesign in particular), Adobe Experience Manager

·         Experience with email marketing tools (WordFly, Mail Chimp, Survey Monkey) highly desirable

·         Experience with Tessitura or other performing arts ticketing system and e-commerce best practices a plus

·         Demonstrable experience managing social media marketing

·         Familiarity with project management tools such as ASANA. Slack or similar

·         Able to set priorities, coordinate multiple projects simultaneously, and successfully meet firm deadlines

·         Outstanding attention to detail and exemplary diplomacy, problem-solving and teamwork skills

·         Strong analytical and project management skills

·         Must enjoy making data-driven decisions and working cross-functionally with ticketing and IT teams. 

·         Familiarity with practices of Google AdWords and web analytics

·         Excellent communication (written and verbal), presentation and interpersonal skills

·         Self-starter, self-motivated and a team player

·         Ability to manage several concurrent activities and thrive in a fast-paced environment

·         Some experience with Chicago Manual of Style a plus

·         Passion for the performing arts is a plus

·         Possesses a spirit of curiosity, creativity, and innovation

To apply, send resume and cover letter via e-mail at hr@act-sf.org Deadline: Open until filled. Position is available immediately.

 

What we look for in our staff: the ability to imagine, the energy to create and explore new ideas and the freedom of spirit to celebrate our diverse community. To learn more about A.C.T., visit our website at www.act-sf.org. No calls, please. EOE.

Diversity makes us stronger. A.C.T. is committed to diversity in its programming and creating an inclusive work culture and environment that is reflective of the San Francisco Bay Area. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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