Social Media Coordinator

JOBS

Social Media Coordinator

AKA NYC
New York, NY 10036
US

CONTACT NAME

Ricardo Whitely

Job Details

CATEGORY

Other

TITLE

Social Media Coordinator

DESCRIPTION

REPORTS TO: Vice President of Digital and Senior Digital Account Supervisor


  • POSITION OBJECTIVES: Define and implement social media campaigns and manage project requirements
  • Develop brand awareness, generating inbound traffic and encouraging product adoption
  • Manage social media presence, campaigns and day to day activities
  • Set effective benchmarks for measuring the impact of social media efforts and report campaign results and success metrics  

DELIVERABLES:

  • Define and implement social media campaigns and manage project requirements Work alongside the Social Supervisor and Digital Account Supervisor to propose and execute social media campaign initiatives
  • Propose appropriate social platforms based on client requirements and target audience
  • Work alongside the Social Supervisor and Digital Account Supervisor to implement the set social media strategy, working with internal team members as well as the client to ensure its effectiveness
  • Encourage adoption of relevant social media techniques into the company and client culture


  • Develop brand awareness, generating inbound traffic and encouraging product adoption Work with the Marketing/Promotions department and the Digital Account Supervisor to generate awareness and positive WOM via our brand partner channels
  • Manage and execute campaign content and initiatives to ensure maximum reach and conversation
  • Create a positive brand conversation and promote online brand advocacy
  • Develop creative campaign ideas and innovative initiatives to maximize social success, drive brand advocacy and audience


  • Manage social media presence, campaigns and day-to-day activities Create social media scope of work documents that outline all project requirements, goals set, social guidelines, tone of voice and roles and responsibilities
  • Work with the Social Supervisor to create social media calendars that outline daily activity and campaign initiatives
  • Manage daily social moderation and posting as needed alongside the Social Supervisor
  • Ideate and manage the development of social media content with the creative team ensuring we deliver engaging campaigns that meet the clients’ needs
  • Manage social media campaigns and day-to-day activities based on the approved social strategy
  • Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
  • Manage blogger outreach programs alongside your Account Manager/Supervisor
  • Work with the Social Supervisor to advise social media spend and set up, optimize and analyze social campaigns
  • Attend client events and creative shoots to capture content as required


  • Set effective benchmarks for measuring the impact of social media efforts and report campaign results and success metrics Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Regularly feed back insights gained from social media monitoring into the Marketing and Digital teams, to help them evolve their strategies in a timely fashion
  • Monitor trends in social media tools, trends and applications

OTHER DUTIES AS ASSIGNED:

AKA is a fluid and rapidly changing organization. This position profile reflects the general nature and level of work assigned to the role. It does not restrict management’s right to reassign duties or responsibilities at any time based on business needs if the work is similar, related, or a logical assignment to the position.

   

  • REQUIRED EXPERIENCE AND COMPETENCIES: Minimum 1 – 2 year(s) experience in the digital media industry managing social content and distribution (ideally servicing the entertainment industry)
  • Can work autonomously
  • Actively seeks solutions to problems
  • Understands and delivers against financial goals on assigned projects
  • Understanding all of AKA’s services and offerings
  • Must have a degree preferably in advertising, journalism or computer studies


TO APPLY, PLEASE EMAIL YOUR RESUME AND COVER LETTER TO CAREERS@AKA.NYC WITH THE JOB POSITION IN THE TITLE OF YOUR EMAIL. NO PHONE CALLS PLEASE.

DURATION

May 1, 2017 -

HOW TO APPLY

APPLY BY EMAIL

Send e-mail to careers...