The Shakespeare Theatre Company (STC), recipient of the 2012 Regional Theatre Tony, seeks a seasoned and dynamic Chief Marketing Officer (CMO) to serve as the senior marketing and communications officer, charged with creating short and long-term strategic marketing planning and in direct supervision of marketing, branding, media relations, sales, front of house, customer service, and earned revenue generation. This key senior position is responsible for maximizing sales and revenues by utilizing advanced strategies in yield management and pricing, database marketing, direct mail, telemarketing, e-commerce, media planning and adopting use of new media.
Essential job functions will include: developing creative and innovative new approaches to audience development while working to improve patron loyalty and increase attendance; developing reporting and analytics to effectively track and assess campaign performance; overseeing and implementing STC’s customer service policies including training, sales and advanced systems use, in order to provide audiences with the highest level of customer service; creating, managing, and cultivating the organization's brand in local, national, and international markets; serving as the chief strategist for external communications to advise the organization's executive and senior leadership; serving as marketing contact for major promotional, presenting, or commercial partners; providing assistance to the executive level in examination of programming decisions; provide analysis and detailed ticketing and revenue trends and forecasts to executive staff and Board of Trustees; serving as the staff chair of Marketing Board Task Force; and attending Finance and Executive Committee meetings, as well as meetings of the full Board of Trustees.
The CMO is responsible for developing and managing an expense budget of $2.4 million, generating approximately $9.5 million in revenues from subscriptions, singles, and retail. In addition, this role works closely with the Development and Education departments to maximize income as related to departmental revenue opportunities. The prime candidate will have 7 to 10 years’ experience of marketing in the performing arts; 3 to 5 years at a regional theatre preferred.
Please apply on our website at http://www.shakespearetheatre.org/about/opportunities/jobs.aspx, or you may send resumes to employment@shakespearetheatre.org. The Shakespeare Theatre Company recognizes the value of a work force made up of highly skilled people from a variety of backgrounds. No phone calls please.