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Legally Blonde MTV Broadcast Reaches Millions
By Adam Hetrick
17 Oct 2007
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Christian Borle and Laura Bell Bundy in Legally Blonde.
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| photo by Paul Kolnik | The Palace Theatre, home of Legally Blonde, may only hold 1,743 audience members, but the Oct. 13 MTV broadcast premiere was seen by roughly 1.27 million home viewers.
Legally Blonde was the most watched television program of audience members ages 12-34 during its 1-4 PM time slot Oct. 13. Including all subsequent weekend broadcasts, Legally Blonde was seen by a total of 12.5 million viewers.
Young women ages 12-17 were the highest demographic of viewers tuning in to catch sorority girl Elle Woods save the day, get the guy and earn a law degree while toting a Chihuahua.
The MTV broadcast features the Broadway musical in its entirety as well as behind-the-scenes footage and a pre-show, celebrity- studded "pink carpet." The latter includes numerous celebrity arrivals and the cast of the MTV series "The Hills," including Lauren Conrad, Audrina Patridge and Whitney Port, who hosted the pre-show Pink Carpet in front of Broadway's Palace Theatre.
Legally Blonde stars Laura Bell Bundy as pink-clad Elle Woods, Christian Borle (Spamalot) as Emmett, Orfeh (Saturday Night Fever) as Paulette, Richard H. Blake (The Wedding Singer) as Warner, Kate Shindle (Cabaret) as Vivienne, Nikki Snelson (Off-Broadway's How to Save the World…) as Brooke and Tony Award winner Michael Rupert (Sweet Charity, The Happy Time, Ragtime) as Professor Callahan.
The production is directed and choreographed by Jerry Mitchell, featuring a score by Laurence O'Keefe (Bat Boy: The Musical) and Nell Benjamin (Sarah, Plain and Tall), with a book by Heather Hach (the film "Freaky Friday").
Hal Luftig, Fox Theatricals and Dori Berinstein produce the show on Broadway, in association with MGM Onstage, Darcie Denkert and Dean Stolber.
Visit MTV's website for more on the broadcast and future airings at mtv.com.
For more information, visit legallyblondethemusical.com.
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