Cadillac and Playbill Sponsor Fourth Annual Ultimate Broadway Experience Sweepstakes
By Jil Simon
14 May 2008
The Cadillac Ultimate Broadway Experience Sweepstakes began
April 8 and will run through May 30.
Now in its fourth year, the nationwide contest invites entrants to vote for their favorite leading musical theatre actress, choosing between four beloved performers: Angela Lansbury, Patti LuPone, Bernadette Peters and Chita Rivera.
One sweepstakes entrant will be chosen at random on June 1 and will receive two tickets to each of the four Tony Award-nominated shows for Best Musical and two tickets to the 2008 Tony Awards at Radio City Music Hall on June 15. The prize package also includes transportation to and from New York City and four-day/three-night night hotel accommodations.
Cadillac vice president/regional manager of Martin Retail Ken McCallum spoke about the ongoing success of the sweepstakes and Cadillac's enthusiasm celebrating the Tony Awards each year with the contest. "Playbill's relationship with the theatre audience gives us the ability to reach our ideal consumer," McCallum said. "This contest is the perfect way for Cadillac to
reach our target audience."
Over 27,000 people entered the 2007 contest, which offered a similar prize. Last year's winner was Melissa S. of New York. On her trip to Manhattan she attended each of the shows nominated for Best Musical — Curtains, Grey Gardens, Mary Poppins and Spring Awakening — as well as the 2007 Tony Award ceremony.
For a chance to win this year's Cadillac Ultimate Broadway Experience Sweepstakes, click here.
For official contest rules and regulations, click
here.
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