By Andrew Gans
01 Aug 2008
For the upcoming Broadway revival of The Seagull which arrives at Broadway's Walter Kerr Theatre Sept. 16 co-starring Kristin Scott Thomas and Peter Sarsgaard aisle seats will cost theatregoers an additional $25. Orchestra seats for the production are priced $110, with orchestra aisle seats on sale for $135. However, the aisle seats can only be purchased in pairs (with only one of those seats actually on the aisle), so that's an extra $50 for the ticket buyer. Those who wish to spend a little less can purchase balcony seats for $41 or mezzanine seats (Rows G-J) for $77.
Similarly, the 2007 Best Musical Tony Award winner, Spring Awakening, is also offering the orchestra aisle seats option. At the Eugene O'Neill Theatre, where the Duncan Sheik-Steven Sater musical plays, orchestra seats are priced $122 with orchestra aisle seats going for $145, a $23 jump. Again, however, aisle seats must be purchased in pairs. It should be noted that tickets for the rock musical span a wide range, with onstage seating available for just $40.
The acclaimed revival of Gypsy which recently picked up Tonys for each of its stars, Patti LuPone, Boyd Gaines and Laura Benanti has also adopted orchestra aisle pricing. The Stephen Sondheim-July Styne-Arthur Laurents musical at the St. James is charging $18 for the chance to sit on the aisle. Again, though, the aisle seats must be purchased in pairs. Orchestra seats for Gypsy are priced $117; the aisle seats are $135. Lower-priced tickets are also available; in fact, balcony seats (Rows G-H) are priced $32 or $52 for Rows A-F.
It remains to be seen whether other Broadway productions will adopt similar pricing structure.