By Mark Shenton
28 Aug 2008
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It was first seen in a secret performance to a small invited audience of Facebook friends. Following those performances, word quickly spread about the unique nature of the shows, and the company decided to perform every Sunday, somewhere in London at a secret location, revealed on the internet only days before. Before long, larger venues had to be found to accommodate the crowds congregating at the designated venues each week. Every performance has sold out since. According to the company’s website, "To see The Factory's Hamlet, you need to keep your ear to the ground. We secretly move about London and play in different places as much as possible. We play every Sunday and announce where and when the same week." Potential audiences are alerted via the Factory's Facebook group or by registering an e-mail address on the company's website.
To date, amongst those actors who have made appearances and special cameo performances are Kathryn Hunter, Ewan McGregor, Rufus Sewell, Will Keen and Angus Wright. According to press materials, "an exceptionally special guest [is] planned for the midnight matinee."
The ethos behind the company is that if the work is of the highest standard and reconnects audiences with Shakespeare in an immediate and truly live way, then the audiences would keep coming. So far it has worked. The company's work attracted the attention of the Globe's artistic director, Dominic Dromgoole, who after attending a performance, has invited the company to perform the play at Shakespeare's Globe for a one-night only anniversary performance.
The production is the brainchild of director Tim Carroll, who was previously associate director of Shakespeare's Globe (1999-2005), where his productions included Twelfth Night (which received Evening Standard, Olivier, Time Out and Critic's Circle awards), Richard II, Romeo and Juliet and The Tempest, the latter of which featured Mark Rylance and co-artistic director of The Factory, Alex Hassell. Carroll's RSC production of The Merchant of Venice is currently running at the Courtyard Theatre in Stratford-upon-Avon.
For more information visit www.seehamlet.co.uk.



