By Andrew Gans
26 Sep 2009
The free annual fundraiser for Broadway Cares/Equity Fights AIDS will now be held at the Roseland Ballroom, which is located in New York City at 239 West 52nd Street.
"We’ve weathered gray skies, been sprinkled on or even covered up for a few minutes of downpour, but never in the history of the Broadway Flea Market have we had such dire weather predictions," said Tom Viola, BC/EFA Executive Director, in a statement. "Our main concern is the safety, health and comfort of BC/EFA’s many friends participating in the Flea Market and Grand Auction and, of course, that of thousands of supporters and theatre fans. I hope you will join us at Roseland."
The 10 AM-7 PM event features a host of theatrical memorabilia donated by the theatre community. The day-long event also boasts a Celebrity Autograph Table and Photo Booth, where theatre fans can purchase autographs by or photos with their favorite stars from Broadway, Off-Broadway and television serials. The well-attended event also includes a Grand Auction, where "singular items and opportunities such as walk-on roles in Broadway shows, television programs and films" are auctioned to the highest bidder.
Some of the items that will be featured in the Grand Auction include a walk-on role in Mamma Mia!, Jersey Boys, The Phantom of the Opera, Wicked or Chicago; opening-night tickets to Superior Donuts, Wishful Drinking, The Royal Family, Memphis, Brighton Beach Memoirs, Broadway Bound, Finian's Rainbow, Ragtime, Fela, A Little Night Music or The Addams Family; VIP tickets to tapings of "Saturday Night Live" and "The Colbert Report"; the jeans worn by Daniel Radcliffe onstage in Equus; the mask worn by Howard McGillin in his final Phantom of the Opera performance; Gwen Verdon's top hat from Chicago; and more.
The Celebrity Autograph table will be hosted by Scott Nevins and Michael Lee Scott.
Bye Bye Birdie's John Stamos will be among the many participating in this year's Celebrity Photo Booth.
The Live Auction, which will be hosted by Bryan Batt and Lorna Kelly, begins at 5 PM. The Silent Auction, running 10 AM-4 PM, will be hosted by Michael Goddard and Felicia Finley.
Among the many tables will be one with items from PlaybillStore.com. Theatre fans will be able to purchase Playbill collectibles, including sets of the Playbill cocktail glasses from various years, the Wicked fifth anniversary Playbill with the famed logo in green, and the Rent closing night Playbill. Broadway-related T-shirts, baseball caps, coffee mugs, posters, souvenir programs, CDs and DVDs will also be on sale. A drawing for a $100 PlaybillStore.com gift certificate will also be held.
Broadway Beat will also run a table that will feature DVDs of "The Leading Men IV," "Broadway Bares," "Easter Bonnet Competition" and "Gypsy of the Year." DVDs will be $25 apiece.
Last year's Flea Market — held Sept. 21, 2008, in Shubert Alley — raised $496,380 for Broadway Cares. To date the annual event, which debuted in 1987, has raised a grand total of $7,758,752 for the charitable organization.
Broadway Cares/Equity Fights AIDS is the nation's largest industry-based, nonprofit AIDS fundraising and grant-making organization. Since its founding in 1988 the organization has distributed over $160 million for services for people with AIDS, HIV or HIV-related illnesses.
For more information on the Flea Market and other BC/EFA events, visit the BC/EFA website at www.bcefa.org or call (212) 840-0770.