By Andrew Gans
13 May 2010
This amount comprises spending in three areas: spending by producers to mount and run productions; spending by theatre owners to maintain and renovate venues; and ancillary purchases by non-New York City residents who said that Broadway was an important reason in their coming to The Big Apple (aka Broadway tourists).
The full contribution of Broadway tourists amounted to $7.7 billion; shows contributed $2 billion; and theatres $51 million, for a total of $9.8 billion. Broadway supports 84,400 jobs and generates $477.7 million in NYC taxes.
Charlotte St. Martin, executive director of The Broadway League, stated, "The new economic impact information for the 2008-2009 season about the contributions of Broadway to New York City reminds us of how important Broadway is to tourism. We have a strong partner in NYC & Company, the official marketing and tourism organization of New York - the world's greatest stage - and our collective efforts to keep tourism strong complement each other. With over 82% of Broadway's tickets purchased by theatergoers coming from outside New York City, it is especially meaningful to our city that during times of economic crisis, Broadway continues to deliver."