By Adam Hetrick
12 Jul 2010
Tony Award-winning director and choreographer Rob Ashford (Promises, Promises) will direct and choreograph the 50th anniversary production that will officially open March 27, 2011. Additional casting for How to Succeed will be announced shortly.
How to Succeed will follow the holiday engagement of the new musical Elf, which will play the Hirschfeld Nov. 2-Jan. 2, 2011.
Tickets will go on sale to American Express card holders July 13 and will be available to the general public beginning July 31.
How to Succeed… features a score by Loesser with a book by Abe Burrows, Jack Weinstock and Willie Gilbert. The original 1961 production earned seven Tony Awards, including Best Musical, Best Author and Best Score, as well as the Pulitzer Prize for Drama. Robert Morse earned a Tony Award for his performance as J. Pierrepont Finch.
The story follows a young window washer, who with the help of the titular book, rises to the top of the World Wide Wickets Company in New York City.
Best known for starring in the title role of the "Harry Potter" film franchise, Radcliffe made his Broadway debt as Alan Strang in a revival of Peter Shaffer's Equus. His other screen credits include "Extras," "My Boy Jack" and "December Boys."
Rob Ashford earned a 2002 Best Choreography Tony Award for Thoroughly Modern Millie. He has been Tony-nominated for Cry-Baby, Curtains and The Wedding Singer. He earned acclaim for directing the Donmar Warehouse productions of A Streetcar Named Desire and Parade.