LaBute's reasons to be pretty Holds Ad Campaign Open Call Jan. 8

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08 Jan 2009

An open call for the ad campaign for Neil LaBute's reasons to be pretty, which addresses America's obsession with beauty, is being held Jan. 8 to find "real people with real bodies."



Photographer Howard Schatz has been enlisted to photograph the body parts of eight individuals representing all shapes and sizes for the campaign. Those interested in participating are asked to provide a short story on the body part that they are most insecure about. Open auditions for the ad campaign are being held from 1-5 PM at the offices of Telsey & Co., located at 11 West 43rd Street.

Casting director and reasons to be pretty producer Bernard Telsey said in a statement, "Neil's powerful play is universal in the way it taps into our emotions about body image. We're looking for real people of all body types to help us create a campaign that expresses what this play is about."

According to an earlier statement on Telecharge.com, Marin Ireland, Steven Pasquale and Thomas Sadoski have been announced to star in the work billed as a "comic drama." Official casting has not been announced.

LaBute makes his Broadway debut with reasons to be pretty, Previews will begin at the Lyceum March 13 with an official opening scheduled for April 2 under the direction of Terry Kinney.

In reasons to be pretty, press notes state, "Greg's tight-knit social circle is thrown into turmoil when his offhanded remarks about a female coworker's pretty face (and his girlfriend's lack thereof) get back to said girlfriend."

For further information about reasons to be pretty, visit www.doesthisplaymakemelookfat.com.