A Walking Tour of Signature Theatre Company's New Complex, With Artistic Director James Houghton

By Robert Simonson
04 Feb 2012

Inside The Alice Griffin Jewel Box Theatre
photo by Joseph Marzullo/WENN

"Game changer" is not hyperbole. At 75,000 square feet, and costing $70 million, the Pershing Square Signature Center is, as Houghton says, "the largest theatre complex since Lincoln Center." The three auditoriums include the 191-seat Alice Griffin Jewel Box Theatre, which is meant to resemble a small, European opera house, with a horseshoe-shaped orchestra and box seats; the 299-seat End Stage Theatre, which has a 60-foot-wide, 40-feet deep proscenium stage that is bigger than some Broadway theatres; and the Romulus Linney Courtyard Theatre, a flexible space with a seating range between 199 and 250. Each is entered through a very tall and very wide metal door that Houghton calls a "portal."

Gehry touches can be spotted throughout the space — the undulating canopy above the main entrance; the twisting railings along the balcony of the Griffin Theatre; the jigsaw of wooden panels on the sides of the End Stage; the herky-jerky spiral of the central staircase leading up from the entryway to the theatres. And yet the complex is a departure from the usual flashy, attention-getting style of "starchitect" Gehry. The modest building materials include plywood, glass and concrete. "These are very basic materials that are accessible to anyone," explained Houghton. "The difference is you take a great artist like Frank and he uses that material in an imaginative way." The theatre complex is only the third Gehry structure in New York City.

Signature's search for a new home has been a long one. Originally, shortly after 9/11, they were slated to be part of an arts complex set to go up near Ground Zero. At that time, Gehry was tapped to be the architect. "We spent four years with the city trying to figure out how to get it done," recalled Houghton. "Ultimately, the mayor asked us to look across the street because the cost was so high for the building.  We were on probably the most expensive site in the world to build. It had seven stories below it, two trains, a mall, a parking garage, security system" — all of which made the location very costly to build upon.



But the suggested space didn't work either. The City worked with Signature to find a new location. The search led to Related Companies, which was building a mixed-use apartment complex on West 42nd Street. Due to a "theatre bonus" worked into the property back in the 1970s, "any development on this block and the block adjacent to it must have a dedicated amount of space for theatre," explained Houghton. 

Inside The End Stage Theatre
photo by Joseph Marzullo/WENN

Related and Signature entered an agreement. "We pushed the go button for this in August 2008," said Houghton, and construction began two years ago. "This is a real example of how a public-private partnership can work."

Houghton was passionate that the building help bring the "analog" world of the theatre into the digital age. Toward that end, Signature partnered with Pop, a digital technology company based in Seattle, to create a set of three large touch screens, each roughly six-feet tall, which hang along one wall in the lobby.

"Pop has helped us create a whole system to communicate what is going on inside the theatre in a very deep way," told Houghton. "These are the largest touch screens I know of. You'll see the history of the company come alive here. You can listen to videos, hear the writers talk about their work. As we do new work, it will be added. You can come in and learn about Blood Knot," the Athol Fugard play which began previews at the center on Jan. 31. (Fugard is the season's Residency One series playwright, as the core mission is now called.)

The panel in the middle has a social media aspect. Viewers are asked questions, such as why they go to the theatre, etc. Based on their responses, they're assigned a color. You can then take a picture of yourself, and the picture goes on the screen. "You memorialize your participation. You begin to see the audience, their dynamic," enthused Houghton.

As with everything about the complex, community is foremost in Houghton's mind when he considers the screens. Because they are so large, "the guy across the lobby having a drink or reading a book can see what you're looking at. The experiences begin to stack up."

Houghton also hopes to host young companies in the space, just as the Public Theater once housed Signature for a couple seasons. And the Signature offices contain rooms that the company's resident playwrights can use at any time. It all adds to the modern-day, theatrical agora that Houghton hopes the center will become.

"Edward Albee's going to be sitting there having a meeting with director David Esbjornson," said Houghton, pointing to one set of table and chairs in the lobby. Albee's The Lady From Dubuque will be the inaugural production at the End Stage, as part of the Signature Legacy Program devoted to plays by Signature alumni playwrights. "Any one of the actors or collaborators can be there at any given time. We're trying to see this as a dynamic cultural destination point."