Ben Hartley and Amanda Edge Will Open Broadway Arts Factory Educational Institution in September

By Michael Gioia
23 Apr 2012

Ben Hartley (founder and artistic director) and Amanda Edge (executive director) have announced that Broadway Arts Factory, a triple-threat educational institution devoted to the training of musical theatre students between the ages of 11 and 18, will open in September.



Broadway Arts Factory will run every Saturday around the school calendar year. Faculty members will include innovative and creative educators in New York City who are members of the Broadway community and share a passion for arts education.

The company's goal is to "train and provide mentorship to the next generation of Broadway performers; our program parallels industry requirements where versatility is the key to success. We will inspire, inform, challenge, support and educate each and every student that steps foot in our classroom, helping them to fully realize their dream of one day being on the Broadway stage." BAF will look for dedicated students regardless of their monetary background; the sliding scale of program fees is based on the finances of each student's family.

Auditions for 2012-13 enrollment will be held June 3 and July 22 at DANY studios (305 West 38th Street) in New York City. Registration will begin at 10 AM. Dance auditions will be held from 10:30 AM-noon; voice auditions will be held from noon-1:30 PM; and acting auditions will be held from 1:30 PM-3 PM. Registration before auditions is required. To register, email info@broadwayartsfactory.org or call (917) 664-4783. If unable to attend a live audition, a DVD or URL link may be submitted.

Students should bring form-fitting dance clothes and either jazz shoes or dance sneakers as well as sheet music from a Broadway show. Be prepared to sing 32-64 bars and perform a monologue that is age appropriate.

Hartley has been seen on Broadway in Enron, The Little Mermaid, Swan Lake, Fiddler on the Roof and Chitty Chitty Bang Bang as well as the City Center Encores! staging of Follies. His other theatrical credits include Cats, Fosse, Cinderella, The Carman, The Most Happy Fella, Pirates and Hello, Dolly! For more on Hartley's theatrical history, visit the Playbill Vault.

Edge has been seen on Broadway in Phantom of the Opera and Twyla Tharp's Come Fly Away. Her other theatrical credits include Phantom in Las Vegas and on the national tour, Tharp's Sinatra Dance With Me in Las Vegas, and La Traviata at New York City Opera. Edge was also a member of New York City Ballet for  15 years. Visit Edge's page at the Playbill Vault.

Broadway Arts Factory will commence Sept. 8 at DANY studios in midtown Manhattan. For more information, email info@broadwayartsfactory.org, call (917) 664-4783 or visit BroadwayArtsFactory.org.