By Matthew Blank
23 Sep 2012
The outdoor fundraiser, which was held in Times Square, Shubert Alley and along West 44th Street, raised money for Broadway Cares/Equity Fights AIDS and featured a host of theatrical memorabilia donated by the theatrical community. The day-long event also boasted a Celebrity Table, where theatre fans purchased autographs by or photos with their favorite stars from Broadway and Off-Broadway. The well-attended event also included a Grand Auction, where "singular items and opportunities such as walk-on roles in Broadway shows, television programs and films" were auctioned to the highest bidder.
Among the Broadway shows scheduled to have tables were Bring It On, Evita, Jersey Boys, The Lion King, Mary Poppins, Naked Boys Singing, Newsical the Musical, Newsies, Once, The Phantom of the Opera, Rock of Ages, Spider-Man: Turn Off the Dark and Wicked, among others.
Last year, the 25th Annual Broadway Flea Market & Grand Auction raised $547,658, bringing the event's 25-year total to $9,185,327.
Broadway Cares/Equity Fights AIDS is one of the nation's leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $195 million for essential services for people with AIDS and other critical illnesses across the United States.
For more information, visit BroadwayCares.org.