By Andrew Gans
24 Sep 2012
|Photo by Joseph Marzullo/WENN|
This year's total was up $137,384 over 2011's total of $547,658. The previous record total for the Broadway Flea Market & Grand Auction was $574,000, which was set in 2000.
The 26 editions of the Broadway Flea Market have raised a whopping $9,870,369 for the fund-raising organization.
The live auction raised $298,300, the most ever, eclipsing the previous record of $294,250, which was set in 1996.
This year, the 59 tables of the Broadway Flea Market collectively raised $286,087. The top 10 tables raising the most money were Wicked with $17,245; United Scenic Artists Local 829 with $17,112; Newsies with $15,000; Broadway Beat/Reel Time Video Production with $13,561; TDF with $12,806; The Phantom of the Opera with $9,945; The Araca Group with $9,814; Broadway Impact with $7,888; Creative Goods Merchandise with $7,851; and Max Merchandising with $7,725.
The Grand Auction included both live and silent auctions. The top-selling lot of the day was a VIP package to Barbra Streisand's upcoming concert at the Barclays Center in Brooklyn, including a backstage meet-and-greet with the star. The package raised $40,000 from two bidders.
Other top live auction items:
· A day at The Phantom of the Opera, including an appearance in the show's opening number, raised $10,800.
· A one-on-one office meeting with theatre producer/director Hal Prince, who's been at the helm of more than 50 Broadway shows and won 21 Tony Awards, raised $10,000 from two bidders.
· A VIP experience at Once, this year's Tony Award-winning Best Musical, raised $8,500.
· A private lunch with stage-and-screen legend Angela Lansbury raised $8,000.
Broadway Cares/Equity Fights AIDS is one of the nation's leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $195 million for essential services for people with AIDS and other critical illnesses across the United States.
For more information, visit BroadwayCares.org.