By Kenneth Jones
27 Dec 2012
The company is seeking donations that total $67,5000 for its current 2012-13 season of works that includes Tennessee Williams' rarely produced Kingdom of Earth and the world premiere of Preston Lane's Tennessee Playboy, an adaptation of the Irish classic Playboy of the Western World.
Until Dec. 31, each donation to the not-for-profit Triad will be matched by local foundations.
Triad spokesperson Megan E. Mabry told Playbill.com, "Since launching the matching campaign on Dec. 6, the community — far and wide, we've had donations come in from everywhere from New York to Texas to California — has come together to raise $182,500 leaving only $67,500 to raise by the end of the year. These gifts have come from corporations, foundations and individuals."
Triad managing director Richard Whittington said in a statement by email: "We are facing severe financial pressures that have resulted from the economic downturn and have been exacerbated by the forced relocation of our production facility, which was an unexpected $600,000 expense. Although we have maintained ticket sales that exceed the national average, Triad Stage has to raise 45 percent of its revenue from donations and sponsorships — something that has become tougher to do in today's economy.
"Faced with this financial pressure, we have cut staff and internal operations. However, it is clear we cannot maintain this pace. There is nothing left to cut. Two local foundations, The Bryan Foundation and The Cemala Foundation have committed to $250,000 in additional funding for Triad Stage, but only if we can raise the matching funds for a total of $500,000."
Triad operates two venues, a three-quarter thrust mainstage and a cabaret space, in a former Montgomery Ward department store in historic downtown Greensboro; the theatre opened in January 2002. While familiar titles (The Rainmaker, My Fair Lady, Steel Magnolias) have been part of Triad's programming, its national recognition is based on artistic director Preston Lane's commitment to new plays, regional flavor and Southern voices (including his own) plus rediscoveries of plays not often produced (for example, Alice Childress' Trouble in Mind, Ludvig Holberg's Danish classic Masquerade, the Southern-gothic play Tobacco Road and North Carolina writer Reynolds Price's trilogy New Music).
Triad uses local artists, designers, actors and technicians as well as visiting New York actors and designers.
To give a tax-deductible donation or learn more about Triad Stage, visit triadstage.org.