Broadway Box-Office Analysis, Oct. Nov. 11-17, 2013

By Robert Simonson
19 Nov 2013

Playbill's newest weekly feature examines the box-office trends of the past week.

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The critically praised Shakespeare double bill of Twelfth Night and Richard III reaped the rewards of its across-the-board raves upon opening Nov. 10. Attendance remained fairly steady at 98%. But the box-office total jumped nearly $200,000, to $686,649. This was due primarily to the average ticket price rising more than $25 per ducat to $83.35.

Also opening this week was the Billy Crystal solo memory monologue 700 Sundays. As expected, the popular show is doing well, playing to 93% capacity, though the cash in the till dipped a bit owning to the week only boasting six performances.

The John Grisham legal thriller A Time to Kill played its final week at the Golden. Attendance was up by 901 theatregoers, though box office was slightly down, equating only 33% of the potential.

Playing to full house this past week were only Betrayal and The Book of Mormon, though Kinky Boots just missed the mark. Otherwise, box office and attendance numbers were down for nearly every show, perhaps owing to the Veteran's Day holiday. Shows that often hit the 100% attendance number posted tallies in the 80-90% range.

Still, overall numbers posted above this time last season. Overall gross was $565,573,968, nearly $40 million more than in 2012-13. Attendance was slightly less that last season but represented a greater percentage of total capacity.