By Michael Gioia
09 Jan 2014
Routh and Haft, the principals of Broadway Asia — one of the largest production, management, licensing and touring companies of live entertainment throughout the Asia Pacific region — plan to reach international markets through the world and focus on production, management and theatrical consulting services with BIE.
Aside from Stan Lai and Tan Dun's Bruce Lee (scheduled to premiere in Singapore) and Yeston and Hatcher's Penny Pavilion (which will be directed by Tony winner John Rando in China), BIE is also developing Siddhartha, the Musical, direct from Italy; a global tour of Andrew Lloyd Webber's production of The Sound of Music, premiering in South Africa; In The Heights in Brazil; and Ice Age Live, A Mammoth Adventure in Asia.
"I have spent the majority of my career producing and managing shows on Broadway, Off-Broadway and on tour while simultaneously working in the global marketplace with a special focus on Asia and Europe," said Routh in a statement. "Broadway is a unique brand with worldwide recognition, and we have enormous expertise as a production and management team both domestically and globally. With Broadway International Entertainment, we are proud to play a leading role for productions and clients seeking to expand their theatrical business activities in the global marketplace."
Haft added, "It's been an incredible ride opening live entertainment shows in more than 25 cities in China, 12 cities in Korea and 16 cities in Japan. We are among the most prolific global production and distribution companies for live entertainment, and have been pioneers for Broadway internationally. Over the last 20 years, we have been responsible for over 100 productions in the territories. Broadway is an economic indicator of emerging markets. Currently, we are working on five continents and look forward to creating bridges among U.S. and international productions and partners in the live entertainment industry. The world is smaller than it was before."
Over the last 20 years, theatrical productions by Broadway Asia partners have played in 400 cities and in over 40 countries on five continents, and have garnered more than 50 global theatrical awards. Past productions include The Sound of Music, The King and I, The Producers, Hairspray, Legally Blonde, West Side Story, The Addams Family, Rock of Ages, Fuerzabruta, Stomp, Cookin, SpongeBob Squarepants Live and others.
Broadway Asia is the exclusive representative for theatrical licensing for the Rodgers & Hammerstein Theatre Library in China, Korea, Hong Kong, Indonesia, Macau, Malaysia, the Philippines, Singapore, Taiwan, Vietnam, Thailand, India, Argentina and Brazil, including more than 100 Broadway titles.