By Adam Hetrick
07 Jul 2014
The outdoor fundraiser raises money for Broadway Cares/Equity Fights AIDS and features a host of theatrical memorabilia donated by the theatrical community. The day-long event also boasts a Celebrity Table, where theatre fans can purchase autographs by or photos with their favorite stars from Broadway, Off-Broadway and television serials. The well-attended event also includes a Grand Auction, where "singular items and opportunities such as walk-on roles in Broadway shows, television programs and films" are auctioned to the highest bidder.
The free-to-the-public event will now stretch from the pedestrian plaza along Broadway between 43rd and 44th Streets while also lining West 44th Street between Seventh and Eighth Avenues and filling Shubert Alley.
"We're excited to confirm the now-perfect footprint for the Broadway Flea Market and Grand Auction," BC/EFA executive director Tom Viola said in a statement. "Scaffolding is down from the end of West 44th Street at Eighth Avenue, the repaving of Shubert Alley is finished and the stunning transformation of the pedestrian plaza along Broadway at 44th is now complete. It's been a long haul moving from place to place these last couple of years, but it’s been worth the wait. The Broadway Flea Market and Grand Auction has now found the ideal home in the center of Broadway and as part of new public spaces that have been so brilliantly transformed into world-class piazzas at the crossroads of the world."
Last year's event raised $631,222, bringing the event's 27-year total to more than $10.3 million for BC/EFA.
Broadway Cares/Equity Fights AIDS is one of the nation's leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $250 million for essential services for people with AIDS and other critical illnesses across the United States.
For more information visit the BC/EFA website at bcefa.org or call (212) 840-0770.