Broadway Box-Office Analysis, June 30-July 6: No Box-Office Fireworks This 4th of July

By Robert Simonson
08 Jul 2014

Playbill's new weekly feature examines the box-office trends of the past week.



*

The show count on Broadway dropped from 33 last week to 30 this week. That, and the advent of the 4th of July weekend resulted in a sizable drop in Broadway's overall box office. Numbers slid from nearly $30 million to just over $25 million, and attendance was down roughly 26,000.

The holiday weekend caused nearly every show to see a fall-off in its box office. The lone exceptions were Chicago, The Lion King and The Phantom of the Opera. Bullets Over Broadway suffered a particularly bad tumble, falling more than $100,000 at the box office and playing to 51%-full auditoriums. Another show whose sales declined was Rodgers and Hammersteins Cinderella, which, following the departure of guest star Fran Drescher, was down almost 30%.

Holler If Ya Hear Me, the Tupac Shakur-inspired musical, grossed $144,773, which translates to 16 percent of its possible take. The musical has been struggling since it opened to lackluster reviews, but while such low numbers usually motivate producers to close shop, no plans to close Holler have been announced. 

In it's final week, Will Eno's The Realistic Jonses played to 83% capacity houses. Box-office take was 59% of the potential. Unlike most Broadway shows, attendance dipped slightly in the Eno play's final week.

Despite the holiday weekend, a few shows still played to capacity. They were A Gentleman's Guide to Love and Murder, Aladdin, Beautiful: The Carole King Musical, Hedwig and the Angry Inch and The Book of Mormon. Top average ticket prices belonged to Mormon ($180.37), The Lion King ($151.91), and Hedwig ($141.84).

Like Kinky Boots last year, the Tony win for A Gentleman's Guide to Love and Murder has turned the show into a dependable box-office performer. For most weeks since its Tony nominations, the show has played to capacity. Its average ticket price stood this week at $121.57, while its top premium ticket price is now $327, which puts it in the same category as Kinky Boots.